Search Engine Optimisation & Internet Marketing

If your website has been designed by the HBP Group, basic Search Engine Optimisation (SEO) will have been implemented as standard. There are however more specific techiques and pro-active methods that can increase saturation of your site within search engines and dramatically improve your ranking position for many of your chosen search terms. The HBP Internet Marketing plan utilises these advanced marketing techniques and actively promotes your website to boost your web-based sales leads.

This service is open to all websites, whether they have been created by the HBP Group or not, however HBP will need full, unbarred access to your website, and we suggest that you move your hosting to us, as this will facilitate our work and allow us to give you greater details about the statistical analysis of your site.

The key points of the HBP Systems Internet Marketing Plan are listed below:

1 Target Locations

Where does you business operate from and what sort of coverage do you want to provide? HBP offer the functionality to target the marketing of your website by geographical region. This means that we can limit or unlimit who potentially will visit your site. We can target marketing locally, regionally, multi-regionally, nationally, multi-nationally, or globally - it is completely upto you. Our internet marketing campaigns are as big as your company, so you choose who gets to see it.

2 Competitors

It is important to keep an eye on your competitors, so you can understand trends and ideas emerging in your industry. Knowing competitors and the actions that they are making can dramatically help with internet marketing. By knowing the URL’s (Uniform Resource Locator) of some of your direct competitors we can use the information that is publically available regarding ‘keywords’ or ‘search terms’ to better market your website, knowing what others are being found for, and what customers are searching for.

3 Keyword Suggestions & Search References

Understanding what potential customers are searching for can be a real advantage when trying to have your website found over millions of others. HBP research into keywords and search terms put forward by yourselves to find out how they are currently performing against your desired industry. The results that we conclude help serve us in suggesting new or more relevent keywords and promoting your website against the rest of your industry. This technique can also protect against fluctuations and changes within search trends and allow your site to maintain its relative rank positioning.

4 Inclusion into the HBP Systems Group Plc Website Directory

The HBP Directory is a database of the websites that HBP maintain. By adding your site into this database, search engine crawlers have more references of your site to work on. As every site that we market is linked to each other through this database, the more sites that are added, the more connections can be made to your site, making the indexing of your site in search engines more thorough, and promoting “Pagerank” (one of Googles relativity algorythms).

5 Fresh Content

Many search engines favour popularity as a search position factor. As part of popularity, fresh content promotes your site. This gives search engines something new to work with each time they come to crawl. We recommend therefore that you regularly update your website. This is taken care of under the HBP Internet Marketing Plan, it allows for 1 hours each month to be dedicated to updates to your website, regardless of all other internet marketing, so you can keep your website right upto date with any news or special offers that you have.

6 Keyword Saturation

One of the main influencing factors on search positions is relevancy. Within the HBP Internet Marketing team, we tailor your keywords and search terms on a ‘per page’ basis. This means that people searching for your specific search terms and keywords can find the exact page that their search term relates to. This in itself makes that page more relevant, and is ranked accordingly. This also helps in creating ‘Snippets’ within a search rank meaning that your sites listing takes up more of the page - increasing the chance that it is clicked.

7 Submission to 56 Search Engines

Upon implemenation of all Search Engine Optimisation strategies, your website will be submitted to 56 different UK search engines. This will broadcast your new optimised site to the far reaches of the UK, covering the vast majority of search engines used and allow them to begin to index and record your site name and content. This will directly increase the knowledge that site exists and allow search engines to start directing people to it. On a fortnightly basis thereafter, your site will be submitted the 6 top UK Search Engines, including Google, MSN and Yahoo.

8 Performance Monitoring

Your website will be constantly monitored by HBP, where we will note trends in visitors and volume of enquires passing through your site. With this, we will track your most popular pages, and the pages with the highest drop-off rate, allowing us to make suggestions for site amendments to maximise visitors retention and time spent on your site.

9 Monthly Keyword Report

Each month HBP will log the specific search engine position for 3 selected keywords in Google, MSN and Yahoo. By doing this, performance of your targetted keywords can be tracked at a glance.

10 Account Monitoring Tools

By taking out an internet marketing plan with HBP, your website will be traced with our statistical analysis tool. This will enable you to log-in and view performance charts and statistics for your website, showing visitor trends and traffic information. This can be a priceless marketing tool, as it can easily show you which parts of your site need attention.

11 Sponsored Listings & Pay-Per-Click Campaigns

HBP can provide account management and training on several different pay-per-click sponsored listings including Google Adwords and Yahoo Search Marketing. This method of internet marketing can guarantee your search position for specific terms and keywords, provide advertisments for your site on various content networks, allow you to advertise using images, and can even be tailored for the time of day that your results will appear or be shown. Pay-per-click campaigns really are a powerful marketing tool when they are executed correctly, and with HBP we will show you how.

Below are some examples of HBP’s marketing successes - Our listings are highlighted in Yellow.

If you are interested in seeing your website on page one of the UK’s major search engines, contact us now, and learn more about the HBP Systems Group Plc Internet Marketing Plan & Search Engine Optimisation.